Business Scope

MediCure follows a comprehensive business process to ensure the successful distribution and promotion of our exclusive medical products. Our business scope involves:

1. Distribution Channels and Sales Expansion

Direct Sales and Influencing Prescribing Decisions

Our direct sales approach focuses on building strong relationships with hospitals and clinics to provide our products directly to healthcare providers. Through personalized visits, demonstrations, and comprehensive information, our medical representatives showcase our products, improving accessibility for healthcare professionals to recommend, purchase, and make informed prescribing decisions. This approach enables us to influence prescribing decisions and drive sales.

Collaboration with Pharmacy Chains

We collaborate with reputable pharmacy chains to expand market reach and improve accessibility. This partnership ensures the availability of our products across multiple locations.

Government Procurement Collaboration

Medicure collaborates with the Egyptian Authority for Unified Procurement (U.P.A) to participate in government tenders and supply our products to healthcare facilities and public institutions.

Social Media Marketing and Product Showcase

We leverage various channels to promote and showcase our products' unique features and benefits in today's digital landscape. Our social media pages serve as a platform for customers to stay informed, engage with our brand, and generate interest, driving traffic to our sales channels.

2. Product Registration Excellence

Our Regulatory Affairs team collaborates with the Egyptian Drug Authority (EDA) to manage product registration and importation processes at Medicure. Working closely with the EDA, our team prepares and submits accurate and comprehensive documentation, including dossiers, and safety reports in compliance with the EDA's guidelines.

3. Importation and Warehousing

Our dedicated team ensures compliance with all importation requirements, licenses, permits, and customs regulations. We closely monitor each shipment's progress until it reaches our EDA-approved, state-of-the-art warehouse, ensuring secure storage for our products.

4. Pharmacovigilance

At Medicure, we prioritize pharmacovigilance to ensure the safety of our products. We collect, monitor, and evaluate information from healthcare providers and patients to prevent medical device and drug-related problems. Adverse events and safety information are carefully assessed, and we promptly communicate updates to healthcare professionals, patients, and EDA, fulfilling our legal obligations.